CREATIVE UNDERGROUND L.A // ARTISTIC CREATIVE GROUP
The City of Los Angeles is internationally known for its Hollywood industry, powerful pop culture, celebrities, and stars. A mecca for dedicated artists from every corner of the globe, working at the pinnacle of a unique craft in every imaginable discipline. Many of these city dreamers directly face working in, around, and against the mainstream entertainment industry, and therefore are unavoidably affected by its powerful reach. Alas, the vast majority of these naturally gifted artists find their creations and hard work unrecognized.
CULA was founded in December 2012 to bring together artists from various disciplines. The goal was to create and showcase original art every month uninhibited by popular definitions or expectations. Organically, the organization grew from a monthly online publication to a producer of exhibits, live concerts and events around the city. The group became a home for visual artists, dancers, musicians, and writers willing to push the boundaries of creative expression.
MEDIA STRATEGY DESIGNED FOR CREATIVE UNDERGROUND L.A //
CHALLENGE #1 //
-Increase CULA events media exposure
-Stimulate recognition and interest in numerous social media channels (i.e. comments, likes, number of participants and followers, etc) to better obtain a higher level of interaction, likeliness, and endorsement from various virtual communities.