MATERIAL MEXICO CITY // INTERNATIONAL ART FAIR
Latin America’s premier independent art fair, reached a new milestone with
the celebration of its fifth edition in Mexico City, from February 8th to 11th, 2018, at the FrontónMéxico. This will was biggest edition yet, featuring 75 galleries from 18 countries and 33 cities.
Since its debut in 2014, Material has revitalized Mexico City’s most important week for contemporary art and, in many ways, has come to symbolize its city’s vibrant and youthful cultural scene. The fair’s emphasis on experience — through its intimate scale, sense of community, and adventurous programming — has made it a required
MEDIA STRATEGY DESIGNED FOR MATERIAL
One month prior to the art fair, Material team reached out to Pazos Media in order to attract US -based, art- related media outlets. Despite the short notice Pazos was able to bring top notch partners to the fair, capturing headlines among key players in the art media landscape and reaching an estimated audience of 4,5000,000 people